Standard of the Highway Book of International Truck Ads
Written by Tim Putt
This Book is a collection of International Truck Ads that were aimed at the American Farmers and the general trucking industry. The Early ads showed very basic trucks, but by the late 1930's the trucks had become very streamlined and far ahead of the times. Over the years the changes in the common pickup truck have been truly amazing.
This 191 page book is not intended to be an encyclopedia of all models, but a historical overview of the evolution of International Trucks through some of the ads in the authors personal collection.